News & Press
19.7.10 The Independent chooses Leiki
The Independent, a major UK newspaper, has started using Leiki Focus on its main website to recommend products.
The screenshot shows an example with Viagogo ticket recommendations (click on the image to enlarge).
14.4.10 New Leiki UK office
Leiki UK has moved into a new office in Southwark, London, with a newly extended team of four people. The Leiki UK team can be contacted through:
Mark Bembridge, Leiki UK Managing Director: +44 (0)7789 996927
Simon Broadhurst, Leiki UK Business Development: +44 (0)791 7124124
Jon Dowson, Leiki UK Business Development: + 44 (0)7971 431011
emails: firstname.lastname (at) leiki.com
Leiki UK Ltd
Linton House
164-180 Union Street
Southwark
London SE1 0LH
Tel: +44 (0)203 1671254
Fax: +44 (0)207 6339017
5.3.10 Leiki recommendations monetise classifieds and product catalogues for Arena Partners
Product catalogues and classified ads are a great untapped resource for publishers. Previously it has not been possible to automatically recommend products and classifieds that are most closely related to a displayed article. Leiki Focus releases the potential of ad inventories by automatically selecting the most relevant ads and products, which greatly increases traffic compared to generic brand promotion such as 'click here for our classifieds service'.
Arena Partners Ilkka Korjus: "Leiki Focus is an excellent example of a product that Arena Partners can offer through its partner Leiki to enable the success of its owner news papers in the digital classified ads."
Leiki CEO Dr. Petrus Pennanen: "Classifieds are very valuable content but it takes effort and motivation from the reader to find personally relevant products. Arena Partners is one of our first customers that uses contextual classified recommendations to help readers to find interesting products without searching. This gives a strategic advantage to the publisher by taking the monetisation of their classifieds inventory to the next level."
Click here to download the press release
Leiki has added new customer references! Joining the Leiki team are Logica, Iltalehti.fi (Alma Media), MTV3, Sanoma, Arena Partners and Mikko.fi.
30.11.09 Leiki in Japan
Leiki is this week in Tokyo for the EU Gateway to Japan ICT business mission. Email or call us to book a meeting!
 2.11.09 Leiki vs Google
Leiki CEO Dr. Petrus Pennanen met Google Finland Country Manager Petri Kokko in a battle on key words and content targeting in Talentum's marketing morning -event.
Click here to view the presentation.
18.9.09 Leiki in IFRA's Intelligent Systems for Contextual Advertising and Editorial Matching workshop
Leiki will participate in the Intelligent Systems for Contextual Advertising and Editorial Matching workshop organised by IFRA in Stockholm on September 23. Click here to read more about it and come meet us!
14.9.09 Leiki behavioral targeting in the press
 Leiki CEO Dr Petrus Pennanen was interviewed for the latest Association of Finnish Advertisers' magazine Mainostaja on behavioral ad targeting and Leiki Focus. The article discusses the best way to approach ad targeting, how ad targeting benefits the user without compromising on privacy, differences in social and behavioural targeting and how Leiki technology increases the accuracy in recommending the right ad or product.
Click here to view the article.
29.6.09 Leiki Focus matches visitors and conference documents
Finding the best partners from global markets is a challenge in any field of business, especially at large industry events where the likelihood of bumping into right people is quite slim. Leiki is bringing individuals and companies together at the 2009 Mass Customization and Personalization (MCP) Conference in a new user-friendly way. The participants can automatically find people with similar interests through intelligent analysis of the peoples' click-stream and simple free-text descriptions they have placed on the conference web site. It utilizes Leiki Focus also to personalise and recommend the content selection for each visitor. The personal interest profile is presented in a tag cloud on the front page.
Click here to read the press release.
7.5.09 Tieto preferred delivery partner for Leiki Focus
Online advertising is taking a foothold over ad spending as compared to the traditional media and continues to grow despite the economic downturn. With ever tighter marketing budgets advertisers are especially looking to improve their return on investment with accurately targeted online marketing. Tieto and Leiki have signed an agreement where Tieto becomes the preferred R&D, integration and hosting partner for deliveries of Leiki Focus. Tieto's expertise and global customer base in IT solutions, R&D and Managed Services for telecom and media companies support large scale deployments of Leiki solution.
Tieto is a leading provider of multichannel advertising solutions in the telecom and media sector with more than 150 customers in this area. Leiki Focus has been integrated with Tieto's advertising solution to provide further targeting and profiling options for Tieto's customers. "Leiki's solution complements our offering for interactive consumer services, targeted advertising and user intelligence in order to drive competitive advantage for our customer base." states said Ville H. Virtanen, Director, Tieto.
Click here to download the press release.
 2.1.09 UK market eager to implement Leiki Focus
Leiki is featured in the leading business newspaper Kauppalehti in Finland as a company which is in an excellent position in the UK market. Leiki's content discovery and ad targeting solution is presented in an interview with Leiki CEO Petrus Pennanen and Leiki UK MD Mark Bembridge.
Leiki links together articles and advertisements on the same topic. If someone reads online for example about cars, the reader can see a link to the media company's other articles on the topic. The reader can at the same time find information on test driving, competing models and classified ads where the specific car is being sold.
- The user sees everything of interest in the current topic from the publisher's content archive, and not only one type of content from one media brand, Pennanen says.
Click here to view the full article (in Finnish).
 Leiki received yesterday a distinguished prize from the Finnish Association of Marketing Communication Agencies (MTL) as the media innovation of the year. MTL arguments that "the award goes to Leiki Ltd, a company started in 2000, that offers new ways to target advertising based on the media content and the individual's interests. Leiki's technology understands the content and chooses the advertisement that best fits the media content in each case." The award was presented to Leiki in the opening event of the annual Marketing Communications Week in Helsinki.
"Leiki focused two years ago to serving online media with our Leiki Focus product that we have been perfecting since year 2000. Our goal is to collect different content sources on the same topic in a single view and offer the individual user the most interesting advertising. " The acknowledgement was accepted by Marketing Manager Noora Staf on Leiki's behalf.
Click here to read the MTL's press release.
29.9.08 Leiki ad tag: targeted advertising to any web page
 A new version of Leiki Focus has been released with several new features and improvements. Now, Leiki Focus ad targeting can be integrated with any web page simply by pasting the Leiki ad tag to the web page to automatically find the most relevant ad. If no relevant ad for the particular page is found in Focus, it is possible to redirect the ad call to any third party ad network to display a non-targeted advertisement.
Contact us to get Leiki Focus to your web site!
4.9.08 Leiki opening speech at IAB seminar
Dr. Petrus Pennanen, Leiki CEO held an opening speech at an IAB seminar on targeted online advertising in Helsinki. The speech presented Leiki's context and interest based targeting with Leiki Focus and highlighted some of the key customer cases. The speech was followed by one of Leiki's customers, Matti Corner of Talentum who presented Talentum's succesful online ad targeting system based on Leiki Focus. Click here to download the Leiki speech.
21.5.08 Leiki Newsletter 2008/1 released
Leiki Newsletter for Digital Media Professionals issue 2008/1, Ad Targeting - the Future of Online Advertising, was released today. In this issue:
Click here to read the Newsletter! | Missed this issue? Subscribe now!
21.5.08 New Leiki demo and presentation
Leiki has released a new public demo! See Leiki Focus in action and test how our unique technology intelligently analyses content and finds similar items. Click here to test the demo!
 A new presentation, which describes how our contextual and behavioural recommendation engine Leiki Focus works,
is also available for download. Click here to get it! (pdf)
15.5.08 Leiki in the news: Talentum launches targeted ad network
Leiki's ad targeting on Talentum news sites is featured in an article in a major Finnish marketing journal Markkinointi & Mainonta. Described as one of the first content based ad targeting systems in Europe, the advertisements are targeted to the right context based on the individual articles. The technology behind this is a "Finnish innovation" and "a unique example on how the internet can be used in a completely new way". So far, Talentum is using the Leiki technology to target text ads but it can be used with all types of ads. "Now a whole new opportunity of targeting within the media opens up to advertisers", says Tero Pajunen, Talentum's New Business Manager.
Click here to read the article (in Finnish).
Click here to read the Talentum's press release (in Finnish).
11.2.08 Informa and Sun Microsystems launch Telecoms.com Mobile powered by Leiki Focus
Informa Telecoms & Media has launched Telecoms.com Mobile, a free mobile news application powered by the Leiki Focus adaptive personalisation engine. At launch, Telecoms.com Mobile, will give users access to the latest news on Mobile World Congress event (held in Barcelona 11-14 Feb) as well as the wider telecoms industry from Telecoms.com, the leading online news source for the communications sector - all direct to their mobile phone. The newsreader is sponsored by Sun Microsystems, one of the largest providers of network computing solutions.
The Telecoms.com Mobile service is live today at telecoms.wap.com.
Click here to download the press release.
6.2.08 Talentum interlinks sites and targets advertising with Leiki Focus
Talentum, a leading Scandinavian business and technology publisher, has chosen Leiki Focus for content linking on all of its online publications. Talentum uses Leiki Focus for recommending both articles and advertisements that match a detailed analysis of the topics of each page. Antti Oksanen, Director of Online, says that Talentum has been very satisfied with the Leiki technology. "It has helped us to provide more contextually related content to all our online visitors."
Click here to read the press release.
The first issue of the new Leiki Newsletter for Digital Media Professionals has been released. In this issue, "Solving Online Media's Biggest Challenge", we look into the world of online media and content linking:
Click here to read the Newsletter | Subscribe now!
5.10.07 Plaza.fi announce intelligent ad network with Leiki
Leiki has delivered to United Magazines the first intelligent advertising system in the market that understands natural language. The ad network is based on the Leiki Focus personalisation engine which allows matching of different types of content, such as editorial articles, user conversations and advertisements, with a very detailed ontological analysis of content topics. As a result, items that cover similar topics are matched automatically even if they do not have the same keyword, and the user is offered a wider and more interesting content by selection of other similar articles.
The first text ads targeted with the Leiki Focus appear on the Plaza.fi website, one of Finland's largest portals. This is to be followed with other United Magazines' web services, such as magazine websites and classifieds sites. Picture ads can also be used in the future.
Click here to download the press release.
6.8.07 Leiki News Reader BETA available for download
Leiki has released today a showcase mobile news reader with Leiki's patented automatic personalisation. The Leiki News Reader learns the user's interests automatically from his/her clicks and delivers personalised news with no effort! This BETA version of the news reader offers hundreds of RSS feeds and more feeds are added daily. The users can also browse articles by categories (such as entertainment, sports, business, technology and science) as well as read the latest and most popular articles.
25.4.07 Leiki Focus awarded for Most Innovative Technology in the 2007 Newspaper Awards
Financial Times Mobile News Reader - powered by Leiki Focus - has received the prize for the Most Innovative Technology of the Year in the 2007 Newspaper Awards.
Click here to download the FT Mobile News Reader.
24.4.07 Leiki at the Mobile Search & Off-Portal Content event
Leiki CEO Dr. Petrus Pennanen and Leiki UK MD Mark Bembridge are speaking at the Mobile Search & Off-Portal Content event in London today. In the morning Mark joins Stephen Pinches, FT Head of Mobile, in a keynote speach on search and content discovery within the FT Mobile News Reader. In the afternoon Petrus takes part in a panel discussion on how recommendation engines simplify search for consumers.
16.3.07 Leiki Focus awarded with the European ICT Prize
Leiki was awarded the 2007 European Information and Communications Technology Prize in Hannover today for its Leiki Focus product. One of Europe's most coveted technology prizes, it is awarded to companies for new and imaginative products or services based on digital technologies.
"We are honoured to be recognised by the prestigious jury for our efforts in helping people see information that is more relevant and interesting. The Prize has also been noted by customers, who we are currently signing at a record pace", says Dr. Petrus Pennanen, CEO of Leiki.
The European ICT Prize is organised by Euro-CASE, the European Council of Applied Sciences, Technologies and Engineering, with the sponsorship of the ICT Programme of the European Commission. A record number of 450 applications from 30 countries were sent for the Prize this year and the proposals were evaluated by independent experts from 16 European countries.
  
Click here to download the press release.
16.3.07 Petrus Pennanen speaking about mobile search and discovery
Dr. Petrus Pennanen from Leiki is speaking in London at the Mobile Search and Discovery '07 event about how to enrich the user experience (and the service provider) through personalisation.
15.3.07 Leiki Focus powers ground-breaking visualisation tool TopicSpace
TopicSpace, an intelligent 3D information visualisation tool, was unveiled today at the CeBIT exhibition in Hannover. The tool uses Leiki's advanced content analysis product Leiki Focus together with a visualisation engine by Valkeus Interactive in a concept pioneered by Poyry Forest Industry Consulting. According to Dr. Petri Vasara, head of New Technologies business area for Poyry Forest Industry Consulting, "We only work with the best and the brightest. With Leiki and Valkeus, we can make our best concepts reality".
Click here to download the press release.
20.2.07 Plaza.fi links content dynamically with Leiki Focus
Plaza.fi, a leading Finnish portal, has unveiled an innovative feature that is a world's first for web portals: Automatic linking of content based on ontological analysis. The dynamic matching of external and internal content is powered by Leiki Focus personalisation engine. Editorial content on the Plaza.fi site is linked in real time with the most similar user-generated intra-portal content, external news sources, blogs and Wikipedia articles. Instead of having to navigate menus to find relevant content, all information around the current topic is presented in the same view. The external sources present reference material around the subject to produce a compelling experience that before has required substantial editorial efforts.
Click here to download the press release.
8.1.07 Leiki and FT launch new Mobile News Reader
Leiki and the Financial Times have today launched the FT Mobile News
Reader, a free application that gives FT.com users access to FT
content whilst on the move via their mobile phones and PDAs. With
Leiki's adaptive personalisation technology the service will learn the
users' interests from what they read and deliver relevant content into
the personalised 'My FT' section. FT Mobile News Reader also allows
users to look up stock prices, access premium content if they are
subscribers, and load stories onto their phone or PDA for reading when
a mobile signal is unavailable. The software is compatible with nearly
all types of mobile phones including Nokia, BlackBerry and Motorola
handsets, adjusting automatically to different mobile screen sizes and
device configurations.
Click here to download the press release.
The Mobile News Reader can be downloaded from www.ft.com/mobilenewsreader or
users can text GO FTAPP to 85080 on a UK-registered phone or Go FTAPP
to +44 7786 203 222 on a non-UK registered phone.
Leiki's advanced personalisation product Leiki Focus was featured in the Finnish IT press. "Leiki Focus is currently getting a lot of attention from portals and content stores. The natural language search function lets users find information they would miss with a traditional keyword search, as it searches based on topics and doesn't require a word match. Dynamic content linking connects news articles with classifieds and discussions, giving the user a comprehensive view on each topic instead of requiring them to discover separate content sites. Advanced targeting of advertising is a standard feature with clear ROI as users demonstrably browse and buy more. With the product easily integrated to almost any service through well-tested interfaces, the future of internet usability is here" Leiki CEO Dr. Petrus Pennanen explains.
Click here to read the article.
28.4.06 Winning the battle for eyeballs
On the latest issue of Qpass newsletter Leiki CEO Petrus Pennanen is interviewed on the role of personalisation in increasing the uptake of services by mobile operators and content portals. Pennanen accounts that personalisation indeed provides demonstrable commercial advantages, such as increased ARPU. "To be genuinely useful and valuable content has to be relevant to the user. This is especially important on screens with limited real estate." In terms of mobile search, it's vital to move beyond key word search to offer intelligent search capabilities. "Users would pay -and are willing to pay- for services that best understand their profiles and passions." Personalisation and search are also strategically linked with content targeting. "Personalisation will clear the obstacles to mobile advertising because companies will be able to deliver personally relevant advertising."
 3.4.2006 Leading Japanese newspaper features Leiki
Leiki's unique technology is breaking into mainstream in Japan. A recent issue of the largest business newspaper Nikkei Business Daily features an interview of Leiki CEO and founder Petrus Pennanen. The article highlights how Leiki's ontological personalisation has succeeded in increasing content portals' number of users by learning the customers' interests, resulting with considerably higher purchase rates compared to social filtering systems. The story also presents Leiki's latest implementations, such as Leiki's intelligent search on the Igglo real estate portal.
Click here to view the article.
 16.3.06 Leiki spotlight in the NMA
On the February 9 issue of the New Media Age, Peggy Anne Salz writes how mobile portals can increase their attractiveness and content consumption. The article reports that "personalisation can radically reduce click-distance and boost portal usability" and points out to Leiki technology for intelligent matching of content and users, and targeting of advertising. Especially with small mobile screens it is vital that users have quick access to relevant content and Leiki personalisation provides a key instrument in this process.
Click here to view the interview of Mark Bembridge, Leiki UK Managing Director.
  Leiki has implemented a Chinese news application for Sina.com, a leading online media company in China. The news application is an advanced implementation for Symbian platform. It combines more than a dozen news feeds from Sina.com, an index menu, a personalised 'my news' view and an integrated ticker. The Sina.com application is Leiki's first implementation for the Chinese market. It is preinstalled on the Nokia 6708 handset and is distributed in the mainland China, Hong Kong and Taiwan.
Click here to download the press release.
7.3.06 Leiki Focus used by new real estate service
Leiki personalisation technology is being used in the real estate sector for the first time with Finnish Igglo real estate service. Using all available information about the listed apartments and houses, their location and neighborhood, Leiki's search function allows users to find a match with a natural language search description. "Leiki's search engine suits extremely well with our goal of providing convenience to our customers", said Mikko Ranin, Managing Director of Igglo.
Click here to download the press release.
Leiki has been granted two patents that cover innovations in its core personalisation technology. The patents were applied for in 2003. The idea behind the patented technology is that user interfaces can be automatically adapted to offer more interesting information and also adjusted according to the user's state of mind.
Click here to download the press release.
23.12.05 Leiki Focus for News launched with Elisa
  Leiki Focus for News application for Symbian S60 phones has been launched by the leading Finnish operator Elisa.The service has been produced together with Flander. It features latest news from the Finnish News Agency (STT), a news index and a personalised 'my news' menu where the news items are automatically selected based on learnt user preferences.
A key point of the application is a news ticker integrated to the operating system 'Phone' screen, which starts automatically when the phone is switched on and fetches the latest news.
Leiki and Flander, a Finnish mobile software testing and development company, have signed a partnership agreement to develop and deliver intelligent mobile applications. Flander's expertise in highly advanced Symbian, Java and Linux applications will support large-scale implementations of Leiki's intelligent and user-friendly mobile products covering content, matchmaking and virtual personalities. "The partnership between Flander and Leiki ensures a robust development path into the future," said Seppo Kolari, Executive VP at Flander.
Click here to download the press release.
Leiki enters new markets with a Virtual Agent Java game. Developed with guidance from Europe's leading portal Jamba, the application uses Leiki's artificial intelligence technology for natural language and dialogue. It is the first stand-alone Java MIDP application with Leiki Targeting personalisation engine. This implementation allows Leiki's patented technology to be used widely in the booming downloadable Java games market. Jamba is distributing the application in European countries with TV advertising.
Click here to download the press release.
The World Technology Network (WTN) announced today that Petrus Pennanen, CEO and founder of Leiki has been nominated for the 2005 World Technology Award. The Award honors individuals and corporations from 20 technology-related sectors viewed by their peers as being the most innovative and whose work has the greatest likelihood of long-term significance. The Gala ceremony will take place November 15 in San Francisco.
Click here to download the press release.
15.8.05 Personalisation technology spreading into news services (National Technology Agency)
Finnish National Technology Agency (Tekes) released a news item on Leiki personalisation technology spreading into news services. The item talks about Leiki's new mobile news application developed together with Financial Times, Leiki technology and collaboration in the National Technology Agency projects. The future for personalised news services looks bright and quoting Leiki CEO Dr. Pennanen: "In Finland - as well as in the rest of the world - understanding of the possibilities created by personalisation technology is only beginning to emerge".
Click here to read the full story (in Finnish).
FT.com has teamed up with Leiki to offer a Java news application. The recently launced news service is the Financial Times' first advertising sponsored mobile service and is free to users. The application features 90 latest FT.com articles with pictures, a news index and a personalised area where articles are collected according to user reading behaviour. Later this summer, the Financial Times and Leiki will introduce a premium version of the application that will feature FT content not accessible via the free service.
Click here to download the press release.
 Leiki was announced the recipient of Red Herring 100 Europe, a selection of the 100 private companies in Europe and Israel that play a leading role in innovation and technology. Red Herring's top 100 lists are an important part of the magazine's tradition of identifying companies and entrepreneurs that drive the future technology, and could change the way we live and work. Winners were rigorously evaluated on their technology, financing, marketing, sales, service, leadership and business strategy. The top 100 companies are unveiled at the Venture Market Europe 2005 conference on April 12 in London.
Click here to download the press release.
Leiki launches a new product for automatic personalisation of direct marketing messages, Leiki Focus for Marketing (formerly known as Leiki Ad Focus). Leiki Focus for Marketing is ideal for advertising e.g. mobile premium content but the technology suits also for personalising net shops and direct mailing. Together with Leiki's core profiling technology, Leiki Focus also incorporates social filtering techniques to provide the most powerful personal marketing messages.
Click here to download the press release.
 Leiki are proud to have been announced the winner of the Forum Nokia PRO Award in the EMEA region category of Productivity Applications
/ New Market Entry. We are very pleased that our success in the Forum Nokia PRO program has been recognised. All the members of Forum Nokia PRO were eligible for the awards. The awards were given to those who have most successfully engaged in the Forum Nokia PRO program, both in quantitative and qualitative terms.
27.10.04 Leiki Focus for Matchmaking Connects Attendees at the Nokia Mobility Conference
Based on last year's successful implementation, the Mobile Matchmaker service again helps participants at the Nokia Mobility conference to easily find relevant partners, customers and suppliers. Users simply describe in natural language what they are like and what they are looking for, and the service intelligence matches them to facilitate efficient networking.
  2.9.04 Nokia presents a Chinese version of Leiki Focus for News on Series 60
Leiki Focus for News in Chinese is showcased for the first time to China Mobile in Beijing on 2 Sept. In a joint cooperation with Nokia China and Sina.com, a leading online media company and value-added information service provider in China, Leiki has developed a Chinese version of its popular news client that matches local taste and requirements. The featured Leiki News client application is an advanced native implementation for Symbian Series 60.
20.4.04 Leiki Focus for News is Application of the Week on Series60.com
Leiki Focus for News has been chosen as the Application of the Week on Series60.com, the official site about the Symbian Series 60 smartphone platform. In addition to automatic personalisation, the site mentions multiple user interfaces and multiple content feed support as key features of our "next-generation" product.
In 2003 Leiki gained status as a leading mobile application developer due to an international commercial break-through of its unique service concepts. The company also achieved the financial goal of a break-even result for the year, by reaching a profitable net result.
Click here to download the press release.
Leiki has been co-operating very closely with Nokia on many fronts, so joining Forum Nokia PRO seems like a natural progression. Nokia's development and marketing support has been essential in getting our intelligent applications in the pockets of more than a million users, and we are very excited about working with Forum Nokia PRO to fully realise the market potential of mobile services that understand the user.
Click here to download the press release.
For more information please mail to info(at)leiki.com
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